What’s the latest growth move from Anytime Fitness Australia? One of the original 24/7 gyms which launched in Australia it now has a staggering 500+ gyms across the country. So where to go next? The US-born brand is already a global phenomenon so smart thinking is required.

Anytime’s solution is to shrink.

Fitness brands expand through resizing

Step up, or rather step down, to the new mini Anytime Fitness concept which brings the essence of the easy-access gym to the regions.

A small format club is sized between 240 sqm and 321 sqm, with a flexible layout that can optimise use of the floor space. It will cost about $350,000 to invest in an Anytime Fitness small club.

These newly designed gyms will open up business ownership and membership in country towns.

Ninja Parc [pictured] has also right sized its models. It has launched a slimline version and a mini-me option of its 1200 sqm obstacle course business. The full-size venue now has an optional toddler zone addition while the middle sized 600 sqm course includes most of the features of its sibling, in half the space.

The 300 sqm boutique model focuses on kids classes.

Growth on the horizon

Sport Star Academy, which has a multi-sport offering, is taking its kids-focused business to the Middle East. It has just signed a deal with a United Arab Emirates to develop 100 territories in the country over the next 10 years.

Now the sporty franchise group has reached 100 units in Australia, and it has the taste for overseas expansion.

Next in the pipeline could be India, or Indonesia, perhaps even the US.

Also looking to the overseas marketplace is KX Pilates. This homegrown business has hit the magic 100 studio milestone in Australia, with the opening of the latest outlet in Noosa.

KX Pilates has already stepped offshore, taking its workout brand to China, Indonesia, New Zealand and Taiwan. The next destination is Singapore.

Armed with big dreams of expansion, Air Locker Training plans to build up its presence in Canada, New Zealand and the US. Founder Roman Brady has an eye-watering 500 studio target in the US within five years.

There are 40 outlets in Australia, which Roman hopes to double in 2024.