A new report from global hotel chain Hilton shows travellers are enthusiastic about their adventures in 2023.

The new findings were compiled from quantitative and qualitative data combined with traveller insights.

They show 84 per cent of global consumers hope to travel as much as in 2022, if not more. And the report also revealed four trends for the sector.

Four travel trends for 2023

1. Connection and engagement

In 2023, travellers will choose visits that develop deeper bonds with family, friends, colleagues, customers, cultures and the planet.

Almost half (49%) of survey respondents want to be immersed in local culture and products while traveling. This is particularly strong in Australian travellers (54%) and those from China (65%) .

Across the world, consumers are looking for events, performances, spa treatments, or classes. Again China and Australia ranked highly in this demand: 74 per cent of Chinese travellers and 46 per cent of Australians.

Guest also want to positively impact the communities they visit.

2. Spotlight on wellness

Fifty per cent of respondents seek travel experiences in 2023 that align with their holistic wellness goals and priorities.

Alexandra Jaritz, senior vice president, brand management, Hilton, Asia Pacific, said “Experiences need to be authentic and immersive; allowing travelers to disconnect from the daily grind and develop a deeper cultural understanding of the destinations they visit.”

Physical wellness and accessibility to fitness amenities is important to 47 per cent of travellers. But this is trumped by a desire for healthy food and beverage options for 66 per cent of visitors from China.

3. It’s all about me

A massive 86 per cent of survey respondents want recognition and personalisation while travelling, particularly in the Asia Pacific. It’s important for 99 per cent of Chinese respondent, with Australia (84%) and Japan (70%) not far behind.

Personalised food and drink options are important in China (69%), Australia (50%), and Japan (38%).

In good news for hotel chains with loyalty programs, 42 per cent of respondents want to get loyalty perks.

4. Easy travelling please

More than half (56%) of all those surveyed will look for ways to make travel easier in 2023. Overall, 26nper cent of respondents anticipate hotel technologies will help create a seamless visit.

Post-pandemic there’s a desire to return to the service and personalisation of the past, with the added benefits of tech innovations.