Australian flooring retailer Carpet Court has teamed up with interior designers to launch the company’s new direction and creative positioning.

Interior designers Darren Palmer and Stacey Kouros [pictured] feature in a suite of new tv commercials as part of Carpet Court’s marketing initiative that includes a social media campaign and online advertising.

Carpet Court’s national marketing manager, Natasha Gallardo, said the new direction is led by the insight that the first step in decoration and styling a room starts with the floor.

“The new creative is based on the idea that flooring is the fundamental component of designing a room, and is the place interior designers and homemakers begin when planning to decorate a space,” said Gallardo.

A social media competition on Facebook was launched on 20 August and aims to encourage interior design enthusiasts and experts across the country to share their own style and inspirations with Carpet Court.

_Running over six weeks, the competition gives entrants the chance to win a $10,000 room makeover, together with the styling services from Palmer or Kouros.

Further activity is planned for Carpet Court’s new Twitter and Pinterest profiles where trends, tips and styling advice will be shared.

At selected Carpet Court stores, the company is rolling out new interactive design hubs where customers can utilise the latest in technology and design tools with access to expert advice. Later in the year, Carpet Court will also be launching a digital tool which will allow customers to use 3D technology to simulate room design when choosing products.