Grill’d has launched a summer themed marketing campaign that entitles customers to free and discounted menu items including burgers, chips and drinks, once the temperature reaches a certain level. 

To take part in the Meatwave campaign, customers must first ‘like’ the Grill’d Facebook page and then register their details via the Meatwave tab located on the site.

Once registration is complete, customers will receive a confirmation email that entitles them to a Meatwave Redemption Card.

At the start of each promotional week, Grill’d determines an offer type and temperature target for each individual state.

Once the temperature target is met, the state is ‘unlocked,’ allowing customers to redeem their voucher.

The gourmet burger brand is being rather generous, too – despite New South Wales failing to reach its target so far this week, Grill’d communicated via its Facebook page that it would unlock the prize regardless. 

“Australians love to talk about the great weather and, as Grill’d is a 100 percent Australian born and bred business, we’ve decided to take this one step further and celebrate the heat the best way we know how,” said Grill’d founder, Simon Crowe.

“Heatwaves, lazy beach days and blazing sunshine are all staples of the season, but never before have the Australian people been rewarded for the hot weather. The ‘Meatwave’ initiative is a first – giving Australians another great reason to look forward to a long hot summer.”

The campaign will run for four weeks, from 20 January until 16 February.

For full terms and conditions, visit the Grill’d website.