This year’s Franchise Satisfaction Survey conducted by pharmacy franchise chain Priceline reveals that franchisee satisfaction is continuing to increase.

For the past six years franchisees’ satisfaction with the pharmacy brand [owned by API] has steadily grown and has consistently remained well above the franchise sector average.  MORE FIGURES

Stephen Roche, API managing director and CEO, said “It’s pleasing that we’re improving our satisfaction scores every year, particularly because we’re coming off such a high base. The pharmacist is at the centre of the Priceline Pharmacy proposition and it is critical to our business success that we deliver for our franchisees in the areas that they deem to be important.”

Priceline Pharmacy’s marketing effectiveness ranks exceptionally high.

“At the core of Priceline Pharmacy’s marketing is the Sister Club loyalty program, which is unrivalled in the pharmacy sector,” said Roche.

“With a membership of 4.3 million, a 10 percent increase on 2012, and basket sizes that are typically 50 percent greater than those of non-members, ongoing promotion and growth of Sister Club has substantial financial benefits to franchise partners,” he said.

According to the survey results franchisees remain strongly satisfied with the Priceline Pharmacy field support team and raten the support provided in communication, training and dispensary areas, particularly in relation to Priceline Pharmacy’s competitive generics deal.