Dymocks is unveiling a new branding and visual identity in November. The campaign aims to differentiate the brand and enhance an emotional connection with Australian book readers around the country using the tag, For Booklovers.

“Dymocks has been around for 130 years and is a valued part of the community in Australia,” said Dymocks CEO Don Grover. “The Dymocks re-branding is necessary because we need to keep pace with our customers and offer them a more modern, contemporary book-buying experience.”

Alan Treadgold, CEO at at design company, IdeaWorks, which has rebranded the store, said : “Love for books, love for customers and love for the reading experience – the Dymocks brand stands for all these. We wanted to amplify this feeling as part of the re-branding experience.”

Covering all communication touch points, the company’s brand identity and logo have been redesigned and a fresh new look is being introduced for all stores, including point-of-sale, signage, gift cards, website and online communications.

The New Year will also bring the introduction of new uniforms and consumer shopping bags reflecting the new brand look and feel.

Television is a major component of the rebranding strategy in the Australian market. A series of 15-second TV commercials will launch nationally on Sunday 2nd November. In addition to the new brand look and feel, each commercial will feature a range of Blockbuster titles, to coincide with the launch of the Dymocks Christmas Gift Guide.