Dymocks retail | Inside Franchise Business

The Dymocks advantage: run your own bookstore with expert support


If running a bookstore has always been a dream, it’s time to look at what Dymocks can offer you as a franchisee.

For starters, it’s a legacy brand with an unsurpassed trading history in Australia. When young William Dymock began his career as a bookseller in Sydney’s Market Street back in 1879 he wouldn’t have imagined how iconic the Dymocks brand would become in Australia.

Today there are 60 bookstores across Australia in the chain, which began franchising in 1985.

It’s still a family firm – William Dymock’s sister Marjory Forsyth inherited the business, and in 1981 his great nephew John Forsyth took on the business, introduced the franchise model five years later and today is chairman of the Dymocks Group.

More than 140 years after it first started, the Dymocks bookstore business retains an appetite for growth.

The company prides itself on the commercial knowledge held across the network of franchisees and the support team so franchisees benefit from these expert retailing and bookselling skills. It’s about more than just bookshelves instore; today’s retailing requires an omnichannel approach that provides franchisees with revenue through online sales processed through the Dymocks website.

Dedicated franchise recruitment support and comprehensive training will get you ready to open your own store. Expect the training to include inventory management and point of sale, business analysis and reporting, marketing and promotions, as well as best practice customer service and sales training.

A bonus for franchisees is the group buying power, marketing support, even fit-out funding options to help you set up.

Interested in what a Dymocks franchise can offer you? Find out more here.