While many of the large chains have been performing quite poorly of late, Domino’s has reported a 15.7 per cent rise in profits for the first half of the financial year.  

On February 13 the company posted a $14.5 million net profit for the six months to December 30, whereas for the same period to December 30 2011, it reported a $12.6 million net profit.

Don Meij, CEO, Domino’s Pizza, said the figures are attributable to a number of changes the company has implemented in recent times, reports InsideRetail.

These include an improved menu, as well as the launch of new digital platforms, such as an ordering app that allows customers to place their orders using their smartphones, and the opening of new retail spaces.

“We have recorded a strong performance for the first half of the financial year, particularly in Australia and New Zealand where we were rolling over very strong numbers from this time last year,” he said.

“We have seen great results from focusing on improving the quality, service and image of our products and stores.”

In Europe, sales were up 13.8 per cent, and the company opened 19 new stores in The Netherlands alone during the first half.

The company says it will maintain the 15 per cent profit for the second half of the 2013 financial year.