Better Homes and Gardens’ Tara Dennis is the new face of bakery franchise Brumby’s largest advertising campaign.

The 12 month campaign, which sees Brumby’s team up with SMG Red, features a strong magazine and television component, along with in-store point-of-sale material and online promotions.

Handy, wholesome, fresh and family-orientated, Tara is a perfect fit for the Brumby’s brand, said Brumby’s marketing manager, Michelle McBride. An expert DIY TV personality, she is also handy, clever and resourceful, which is a great match for Brumby’s value proposition of providing quality products at a good price.

Brumby’s new campaign will feature Tara delivering more fresh ideas for mums all year round. Under the theme ‘You’ll get more at Brumby’s’, Tara will show consumers why Brumby’s has more great breads, more tasty treats, more offers and deals, more rewards and more service with a smile, McBride said.

The television component of the campaign includes four minute advertorials on Channel 7’s The Morning Show and commercials throughout the year using Tara to promote the franchise.

A new Brumby’s micro-site off of Yahoo7.com.au will feature promotional offers, recipes, television ads and cooking tips, while an e-marketing campaign will deliver promotional offers to online consumers.