Pizza franchise, Pizza Capers, has today launched what it calls the hottest, tastiest pizza in the country – The Inferno – which features gourmet habanero chilli sauce and comes with its own survival kit.

While the exact recipe remains a secret, The Inferno contains red chillies, chilli flakes, cajun spices and special Habanero and Coconut Chilli sauces created for Pizza Capers by The Byron Bay Chilli Company. It also features a mix of fresh ingredients inlcuding chicken and mozzarella cheese and comes with a survival kit including gloves, a warning brochure and a mango gelato.

Pizza Capers co-founder, Scott Geiszler, said Only the bravest — or some would say the most foolish — souls should attempt The Inferno.

It’s not labelled Australia’s hottest pizza for nothing. I’ve seen grown men cry after consuming just a few bites. It will definitely knock your socks off.

Consumers can capture their Inferno experience on video or camera and post it to a specially developed application on the Pizza Capers Facebook page. Anyone who participates will receive a link that is a generated image of themselves in a certificate congratulating them on surviving The Inferno. Weekly prizes will be awarded for the most liked image/video.

The pizza franchise has also created a slightly milder alternative, called the Fiery Coconut Chicken.

Pizza Capers’ latest product launch follows a similar move by fellow franchise, Hell Pizza, which earlier this year kicked off a campaign called Pizza Roulette, which saw it putting two drops of the super-spicy ghost pepper sauce onto one slice of a pizza, and not telling the customer which slice packed the punch.