Traffic to Carpet Court’s website, as well as engagement with the company’s social media channels rose significantly in April and May.

The timing coincides with the airing of two DIY reality programs in which the brand has formed partnerships – a reflection of its attempts to draw in the nation’s home renovators.

When The Block and House Rules aired on television during the months of April and May, the number of visitors to the Carpet Court website increased by 70 and 80 percent year on year, reports Inside Retail.

Consumer engagement with the brand’s social media channels also rose over the same period.

Both shows are said to draw millions of viewers each week, and Carpet Court states the move has strengthened the brand’s relationships with its existing franchisees and generated interest among potential franchisees.

“Seeing Carpet Court on the show is a sense of pride for store owners and they see the value for their business,” the company says.

“There is also great opportunity to reach potential new franchisee owners looking to join a reputable and established brand.”

Carpet Court national marketing manager, Natasha Gallardo, added the sponsorships are of benefit to each and every store in the network. 

“We’re also finding that our store owners see the value for their business, customers see the brand on the show and it gives us an edge on our competitors on a local level.

“It’s a win-win for every single store, even if they aren’t specifically featured on the show.”