Franchising is not a business itself, but a way of doing business. It represents more of a marketing strategy and is proven to be an effective way of distributing goods and services.

Franchising in Australia is very well established. There are an estimated 79,000 outlets employing 470,000 fellow Australians involved in franchising and 90 % of those systems are created here – Australian made! Thanks to economies of scale the smallest, independent business can have access to the tools of a large company.

Franchising is the about the right to use a company’s brand and image as a way of driving brand recognition and loyalty. A franchising relationship affords great benefits to both parties. It is an increasingly common business model and a proven way of growing a successful brand and local business.

The International Franchise Association defines franchising as, “A continuing relationship in which the franchisor provides a licensed privilege to do business, plus assistance in organising training, merchandising and management in return for consideration from the franchisee.”