Guzman y Gomez
Guzman y Gomez
- Industry:
- Mexican food franchises
- Business established:
- 2006
- Total business units:
- 151280
The only thing better than eating at GYG? Owning one.
GYG: Reinventing Fast Food – How it all started
In 2006, GYG opened its first restaurant in Newtown, Sydney with one obsession: prove that fast food doesn’t have to be bad food.
Nearly two decades later, that obsession hasn’t changed. What has changed is the scale. GYG now has 242 restaurants across Australia, Singapore and Japan and we’re opening 30+ every year. We’re on a mission to reinvent fast food and change the way the masses eat. The next phase of that growth depends on who runs our restaurants.
Our mission: to reinvent fast food and change the way the masses eat.
What makes GYG special
Our food
Since day one, we’ve been obsessed with clean, delicious Mexican food. In 2016 we made a commitment to Clean that changed everything: no added preservatives, no artificial colours or flavours, no unacceptable additives in our food.
Today, our entire food menu in Australia is 100% Clean. From brekkie burritos to famous Cali Burritos, every ingredient meets that standard because we believe fast food shouldn’t mean compromising on taste, nutrition, or quality.
But clean alone isn’t enough. Our food is made fresh in restaurant every day by our cooks and crew real ingredients, prepared by real people. Our chicken is 100% free-range. Our salsas are made fresh in restaurant and available at the salsa station so guests can customise every order
Our people
Our crew, franchisees, and Hola Central team share one thing: they genuinely love this brand. That energy is real and it’s consistent you feel it the moment you walk into a GYG. From our love of food to our high-energy culture, it’s infectious. And it shows up in our restaurants every single day.
Our technology
We built the fastest linear cook line in the world engineered so that speed, accuracy, and freshness aren’t trade-offs, they’re the standard. GYG has rolled out its Order Management System across all 242 Australian restaurants not just to improve throughput, but to make life better for the crew on the floor. We run satisfaction surveys after every major tech rollout, because the people running our restaurants matter as much as the guests eating in them.
The investment
Opening a GYG restaurant requires an investment of $1.8m–$2.2m. That investment buys you a proven system, a brand growing faster than any other in Australian fast food, and the full backing of a team invested in your success. Our franchisees aren’t looking for a cheap entry point. They’re building real, long-term businesses.
Become a GYG franchisee
GYG is one of the fastest-growing restaurant companies in the world and we’re looking for the operators who’ll run the next chapter of that growth. If you’re ready to own and operate a real business, lead a high-performing team, and be part of a brand that’s genuinely changing the way Australians eat, we want to hear from you.
Questions:
Do I need a background in food or hospitality?
No formal background required. What matters is the ability to lead a high-performing team, thrive under pressure, and hold yourself and your people to a high standard. Our franchisees have come from banking, logistics, FMCG, consulting, retail operations, and the military. If you understand what great execution looks like, we’ll teach you the rest.
What do you look for in a franchisee?
You’re hands-on. You lead from the floor, not from a distance. You have strong commercial instincts, genuine care for people development, and the resilience to operate a high-volume business day in, day out. Our strongest franchisees don’t just run great restaurants they build great teams.
Is this a long-term commitment?
Yes and that’s intentional. We run one of the most selective franchise recruitment processes in Australian QSR. We invest heavily in getting you ready because your success is our success.
GYG’s training program is one of the most comprehensive in Australian franchising because we don’t open restaurants and wish you luck. We build operators.
In-restaurant training
You’ll train shoulder-to-shoulder inside a GYG restaurant for a minimum of six months learning every position from the ground up. This isn’t orientation. You’ll learn to cook, run a shift, build a roster, hire and manage a team, and hold the food safety and culinary standards that protect the brand. By the time your restaurant opens, you know exactly what great looks like.
New restaurant opening support
A dedicated NRO team works alongside you through your entire pre-opening period supplier setup, construction milestones, and the high-energy $5 Burrito and Bowl opening day.
Business and financial training
You’ll be trained in the financial mechanics of running your restaurant: COGS management, labour, payroll, tax compliance, and how to read your numbers to make good decisions fast. We pair operational excellence with commercial capability because a great operator understands both.
Ongoing development
Your Culinary and Operations Coach stays connected long after opening day. You’ll have access to regular restaurant development days, product launch briefings, and the annual GYG Summit where franchisees, leadership, and the wider network come together. The learning doesn’t stop when the doors open.
Hola Central
Our support office Hola Central connects you with specialist teams across real estate, marketing, supply chain, HR, and legal throughout your journey. You’re running your own business, backed by the infrastructure of a global brand.
Upfront investment
- Franchise fee: Opening a GYG restaurant requires an investment of $1.8m–$2.2m. That investment buys you a proven system, a brand growing faster than any other in Australian fast food, and the full backing of a team invested in your success. Our franchisees aren't looking for a cheap entry point. They're building real, long-term businesses.
- Site/fit-out fee: Please enquire
- Other: N/A
Ongoing fees
- Royalty: Please enquire
- Administration or management fee: Please enquire
- Marketing fees: Please enquire
- Other: N/A
At the end of the Franchise Agreement
- Transfer fee: Please enquire
Ciaran Moore
National Franchise Recruitment Manager