Genesis, the business, is recognised as one of Australia’s most profitable fitness club organisations. The business model incorporates a renowned member acquisition system. This combined with the unique Genesis service and retention programs, has made Genesis one of the fastest growing fitness club chains in the country.

Genesis Health and Fitness Clubs have a unique mix of company owned, franchise clubs and joint venture operations all opening under the franchise system. With this unique portfolio it enables Genesis to remain flexible in its approach to acquiring, facilitating and successfully operating clubs of any size and ownership choice.

Genesis has specialists across the board with a range of expertise to fully support the success of our stakeholders.

Our specialists include:
Business Management
Marketing
Product Design
Fitness
Operations
Accounts
Human Resources
Risk Management