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Ferguson Plarre
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Industry:
Catering franchises
Business established:
1901
Total business units:
Over 80

Own a Ferguson Plarre Franchise Special Offer: $0 Opening Franchise Fee!

If you’re ready to be the boss and own a bakery café, there’s never been a better time to join one of Australia’s most famous family-owned bakehouse brands. We’ve removed our opening franchise fee, saving you $35,000!
If you’re ready to bake a change then be quick, this offer is only available until 30th June 2026* Terms & conditions apply.

Ferguson Plarre’s Bakehouse is a 4th generation family bakery serving up award winning savouries, coffee, sweet treats and party cakes. With over 80 retail outlets across Victoria we bake thousands of people happy every day. Find out more about this century old business and learn how you can join our network and own your very own bakery.

The Ferguson Plarre model provides you with a simple, royalty-free bakery café business that requires no baking experience.

We do all the fiddly, messy, early morning baking which leaves you to do what you do best, provide hero customer service. Not only do we do the baking but we help find your site, negotiate your lease and build your store while you train. It’s a piece of cake!

Owning a franchise means a larger organisation with an established and proven system is there to support you. You have the flexibility of owning and operating your own store, but you can lean on a larger network for support.

It’s time to bake history and become your own boss, it’s as easy as pie with Ferguson Plarre! We’ve got new and existing franchise opportunities available now right across Melbourne and Victoria. Can’t see an opportunity in the right area for you? Let us know and our Franchising Team can start a search based on your preferred location immediately.

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Ferguson Plarre will support you through your entire franchise journey, from your first enquiry through to helping you to to exit the business when the time is right.

Franchisee Training

Our award-winning Training Team will teach you everything you need to know to become a successful franchisee. There’s a lot to learn but you’re in good hands, our Training Team collected the gold award for Best Learning Model – Blended at the prestigious LearnX Live Awards in 2020.

Our extensive training program is specially designed to ensure you start your franchise journey with a great understanding of our business. 4 weeks of formal training are required, taking place in the classroom, online and in-store and you’ll need to pass a series of assessments before you can open your store.

Completing our training program will enable you to…

  • Order products, including our celebration cakes
  • Use our point of sale system
  • Practice food safety
  • Recruit and train staff
  • Deliver amazing customer service
  • Be a qualified barista

Operational Support:

  • Property & Projects
  • Business Support
  • Accounting
  • Finance
  • Marketing
  • Human Resources

Upfront investment

  • Franchise fee: Special offer: $0 Opening Franchise Fee!* For a limited time only we've removed our opening franchise fee, saving you $35,000!* Terms & conditions apply.
  • Site/fit-out fee: The largest variable cost, which includes the construction, design, and internal layout of the store.
  • Other: N/A

Ongoing fees

  • Royalty: Ferguson Plarre does not charge a royalty fee.
  • Administration or management fee: Ferguson Plarre does not charge a administration or management fee.
  • Marketing fees: 3%
  • Other: N/A

At the end of the Franchise Agreement

  • Transfer fee: $20,000

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Steve Plarre

CEO
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Christopher Cotton

Head Of Marketing & Product Developmen
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Michael Plarre

General Manager of Operations General Manager of Operations
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Simon Campbell

Chief People Officer
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Max Soteris

Chief Financial Officer
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Daniella Franceschini

Head Of Retail Operations
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Carly Mackay

Head of Network Development

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