It all started way back in 1979, a time when football was an early Saturday afternoon tradition and Prisoner was only just beginning to captivate Australian television audiences. Four caravan park owners from the Victorian city of Ballarat met for dinner, unified in a belief that ‘the whole is greater than the sum of its parks’ and the idea of BIG4 Holiday Parks was started.

BIG4 is all about you getting a better return on the huge investment of time, money and love that your park represents.

It’s about doing this with a style that suits you, with a brand that customers recognise as the strongest in Australia – and all the assistance you need to plot your path forward.

BIG4 Holiday Parks  parks are franchisees which are individually owned and operated.  They operate as  a marketing cooperative and all BIG4 holiday parks benefit from the power of using a large Australia wide brand.

Improved sales, profit and return on investment. Becoming a BIG4 member will not only boost the day rates you are able to achieve for both sites and cabins but also significantly boost your profit. This is not only made possible by the consumer preference for our brand but the power of BIG4.com.au which means you will make more money on a cabin booking than as a non–member booking through an OTA (Outside Travel Agent) with improved sales, increased profit and a better return on investment.

BIG4‘s brand recognition is quite remarkable; with 75% prompted awareness, it is more than twice as well–known as its nearest competitor. Furthermore, 59% of those considering a holiday park stay have expressed a preference for BIG4.

Customized support and value for your park. We begin with a comprehensive assessment of your park‘s current state and what you want to achieve. We then provide assistance that is specifically tailored to help you reach those goals. Our members are all independently owned parks, so our services are comprehensive and affordable, without the need for many costly add–ons.

Huge expansion plans for Big4 .

Holiday park chain BIG4 has appointed Sean Jenner into the role of CEO. Sean Jenner has experience with Nike, Virgin and Starbucks.

BIG4 has a National Support Office which provides support to members so that the BIG4 network grows in a way that benefits all our parks. A dedicated Business Development Manager who is in your state will be your day to day contact for all support and help around the  co-operative processes. BIG4 has a range of communication channels to ensure that each park is clearly updated on marketing activities and BIG4 operational functions.