Retail franchise Barbeques Galore has re-launched its brand with a new positioning line “BBQ Better”. The launch will be rolled out across the country in the retailer’s 89 stores, supported by a national tv campaign, point of sale material and improved online presence.

Barbeques Galore has created a DVD with brand ambassador celebrity chef Ben O’Donoghue, including barbecue recipes for dishes such as rack roasted veal, seafood pizza and Chinese spiced beer can chicken.

National marketing manager David Campbell said “For over 30 years at Barbeques Galore we’ve been totally obsessed with barbecuing. Not just the machines, but the whole experience: the food, the social occasion and the outdoor settings. We provide our customers with better advice at no extra price and can show them how to use a barbeque that cooks as good as it looks. We have a barbeque to suit the needs of everyone.”