The Global Wellness Institute’s Wellness Tourism Initiative has listed Australia as the top global wellness destination.

The initiative surveyed almost 200 wellness and travel industry experts from more than 35 countries.

Australia topped the wellness destination wish-list with 39 per cent of the votes.

Guests are apparently looking for hotel experiences that enhance their physical, mental, and spiritual wellbeing.

These experiences could be spa and fitness offerings, meditation, and healthy food and beverage options.

Sarah Derry, CEO Accor Pacific, said hotel guests want to recharge when they are away.

“Our hotels integrate wellness in meaningful ways throughout the customer journey to deliver an authentic and highly considered wellness offering. We take the time to connect with our guests, providing experiences that includes the consideration of wellness for mind, body and soul – it is the future of hospitality.”

Wellness tourism expected to attract big spenders

The tourism initiative expects a massive 20.9 per cent rise in visitor spending, year on year until 2025.

According to GlamAdelaide, Katherine Droga, chair of the GWI Wellness Tourism Initiative, believes the extra interest in wellbeing is Covid-related.

“This goes far beyond simply forming a new exercise or health regime and instead is becoming a key driver for travel itself,” she said.

“The fact that Australia is the most appealing wellness destination primes the country for mindful travellers who have a sustainable “tread lightly” mindset, who want to connect to local cultures and communities, travel out of peak seasons and are traditionally high spenders.

“This is great news for the tourism industry, whilst also telling us that the way people will travel is changing and for local operators to get ready for that,” she said.