The Park Lane hotel in Hong Kong has been rebranded to Accor’s upscale accomodation offering, Pullman – bringing its total number of hotels in the Asia-Pacific to 600.

Michael Issenberg, chairman and CEO of Accor Asia Pacific said the hotel will officially relaunch under the Pullman brand from 1 January 2015.

“The relaunch… will, I am sure, signify a very strong year for the Pullman brand, with more than 40 more Pullman hotels in the pipeline across the region for the new few years.” 

He added the rebrand represents a significant milestone for Accor. “It brings us a strategic hotel in the centre of one of the world’s most important business and tourism hubs at a time when Pullman is really affirming itself as one of the most exciting hotel brands in the region.

“The fact that it becomes our 600th hotel in the region is further cause for celebration because it is testament to Accor’s strong growth in the region and our investment in Pullman as a brand of the future.” 

Accor plans to renovate the 826 room hotel to ensure it meets Pullman’s global standards – the Park Lane Suites, executive floors, dining outlets, meeting rooms and executive lounge are all expected to receive a make-over.

Luc Bollen, regional director Park Lane Hotels International said the company is excited to join Accor. “We… believe this will open The Park Lane hotel to greater distribution channels and more guests from across the globe.

“Pullman is the perfect brand for The Park Lane because it appeals to today’s cosmopolitan and connected traveller looking for upscale services and excellent business and meeting facilities. Our owners, Victoria Park Hotels Ltd are spending $200m HKD in the next two years to rejuvenate the hotel and we look forward to this new journey after celebrating 40 successful years in business,” added Bollen.

An average of one Accor hotel opens in the Asia-Pacific each week, and Accor plans to continue to focus on expanding in the upscale and luxury sector in the region.