Accor has announced a new hotel to be unveiled in Dubai. The Pullman Dubai Deira City Centre will become the brand’s 11th hotel.

Dubai will soon become the new Qantas hub for European flights and Accor already has a presence with its Ibis, Mercure, Novotel, Pullman and Sofitel hotel chains.

Yann Caillere, president and chief operating officer Accor, said “Adding Pullman Dubai Deira City Centre to our global properties is a milestone for us. Our Pullman network currently counts 78 hotels in 23 countries.

“We have huge ambitions for this brand which offers a strong and differentiated proposal to customers and owners. The Middle East’s strong travel and tourism outlook matches Accor’s development goals of managing 150 Pullman hotels worldwide by 2015-2020, among which 15 will be in key [Gulf] destinations.”