In the wake of franchise convenience chain 7-Eleven’s acquisition of Mobil’s retail fuels business, six stores have already been converted to the 7-Eleven model, with another six to be completed by the end of the month.

7-Eleven CEO Warren Wilmot said “We’re really proud to see the converted stores performing according to expectations. All converted stores are generating a higher gross profit after converting to the 7-Eleven brand and sales are already better than they were as a Mobil after just the first couple of weeks.”

Two weeks after the Clifton Hill store was converted, it had achieved a double digit percentage increase ub retail sales compared to the same period before the conversion.

“The results are a clear indication of 7-Eleven’s strength as a convenience retailer. This is a great outcome for our franchisees, employees and 7-Eleven, and we’re confident that the other stores will deliver similar results upon conversion,” Wilmot said.

The converted stores has an improved atmosphere with brighter lighting and a more functional layout. Signature features of 7-Eleven stores such as the Slurpee Zone and Munch fresh food range are included and are proving popular with customers.

Customer exit surveys indicate that the new layout and friendly service leaves them feeling welcome and happy when they left the store.

It is expected that most of the Mobil sites will be converted into 7-Eleven stores by the end of 2011.