7-Eleven’s My 7-Eleven App is now making everyday transactions easier for customers and store teams with the launch of a new feature.

The new Pay & Go feature of the My 7-Eleven App enables customers to pay for their fuel at the pump, or to scan and pay for their in-store transactions on their mobile device. 

Pay and Go for fuel and merchandise purchases will be in stores nationally by April 2023.

7-Eleven app now a one-stop-shop

According to 7-Eleven Australia General Manager Channel, Fiona Hayes, “the new digital features of the app are designed to provide customers with a simple one stop shop that brings together rewards, loyalty points, fuel price lock and payment solutions.”

“Essentially, we are investing in technology that enables our franchisees and store teams to provide our customers with new options for simple and speedy transactions that provide extra value,” Ms Hayes said.

“It gives our customers a convenient way to save time and make everyday transactions easier. They could pay for their coffee and sandwich while they are waiting for the coffee to pour, or pay for their fuel while inside their car before they fill up.” 

More choice for customers

The Pay & Go technology is being offered alongside the traditional register payment options in the majority of stores.

“By the end of April 2023, the majority of our stores will offer customers the choice of either mobile enabled or traditional payments for their transactions.”

“Providing customers with the right products and services relevant to their needs across physical and digital environments is crucial. For the customer the experience needs to be seamless, and for our store teams, digital touchpoints need to be simple for them to activate in store; and save them time they can use to add value to our customers.”

7-Eleven boosts digital innovation

“Under our franchise model, 7-Eleven invests to develop, trial, and rollout innovations such as the new My 7-Eleven App payment features. We also invest in installing the required technology and equipment in-store for our franchisees.

“As we look to the future in our industry, continuing to invest in our digital landscape is an important part of making sure our stores stay connected and relevant to our customers, and we’ll continue to invest and innovate,” Ms Hayes concluded.