Convenience franchise, 7-Eleven, has announced a partnership with Krispy Kreme Australia for the daily supply of fresh doughnuts to each of its 700 outlets.

Warren Wilmot, CEO of 7-Eleven, said the partnership will benefits both its franchisees and its customers.

“This deal is something we’ve worked hard to deliver, because of the potential benefits for our company, and most importantly, our franchisees. We believe this arrangement has the potential to deliver a huge increase in sales, and significantly increase customer traffic,” he said.

Wilmot is hoping Krispy Kreme will soon develop the same following that 7-Eleven’s Slurpee brand has, and will be something that the franchise’s customers actively seek out.

Chairman of Krispy Kreme Australia, John McGuigan, is also optimistic. “We are thrilled that our partnership with 7-Eleven … will mean that Krispy Kreme fans will be able to buy our product from 600 additional locations.

“The combination of the Krispy Kreme iconic brand with Australia’s leading convenience chain is an exciting opportunity for both 7-Eleven and Krispy Kreme Australia,” he said.

Krispy Kreme doughnuts will commence rolling out through the 7-Eleven network on 30 January on the Gold Coast, and are expected to be available in all stores by 30 March 2012.