Hieu has been a baker and pastry chef since he was 13 years old – he has worked with bakers in the Loire Valley in France, New York and Los Angeles. As an ex-IT professional working in the heart of Sydney, Hieu could not find anywhere in the city to get a decent, fresh sandwich. Hieu’s vision was to open a bakery cafe where baguettes, sourdough breads and pastries would be baked regularly throughout the day.

With this vision, Taste Bakery & Restaurant in Surry Hills was born, where hand crafted baguettes are baked every 15 minutes for lunch and filled with freshly grilled meats & salads.
With the success of Surry Hills & a strong demand for the freshest baguette sandwiches in the city, Taste on Sussex Lane was opened giving an opportunity to serve bankers at Westpac with an added dine in & bar experience.

Now Taste has 10 stores – offering the same great service and food all around the Sydney city area.