Gotcha Fresh Tea
Gotcha Fresh Tea
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- Industry:
- Tea franchises
- Business established:
- 2017
- Total business units:
- 50+ nationwide
Start your own bubble tea franchise business with Gotcha
Gotcha Fresh Tea is Australia’s pioneer of the “luxury bubble tea” experience where premium ingredients, authentic brewing, and iconic design come together. Every drink is made with fresh loose-leaf tea (never tea bags), brewed daily, with clean ingredients free from artificial colours and flavours. Gotcha believes bubble tea should be an accessible premium experience: high-quality drinks at affordable prices, served in warm, café-style spaces. With strong consumer love and high-impact collaborations with Sanrio, SpongeBob, Sesame Street, Pokémon, Disney and more, Gotcha has become a favourite among Gen Z, young adults, and families across Australia.
For business owners, Gotcha is a smart, scalable and highly trusted franchise investment. As an Australian home-grown brand ranked by TimeOut as one of the country’s top bubble tea leaders and now expanding into more than 12 overseas markets. Gotcha offers franchisees strong brand equity, a robust supply chain, statewide master warehouses that reduce storage and cash-flow pressure, and a flexible model suited to different investment levels. Every partner receives full training, hands-on support, and ongoing operational guidance, ensuring you never feel lost at any stage of the journey.
Gotcha is growing across Australia
Gotcha Fresh Tea and Chatime talk about the Bubble Tea marketplace.
Partner with Gotcha—where quality, innovation, and strong commercial systems create a powerful business opportunity. Enquire now.
Franchises for sale
15
Length of agreement
5 years
Initial investment starts at
$150,000
Our franchise program provides end-to-end training on how to start your own bubble tea business. From store set-up to day-to-day operational assistance, we’re there for you at every step. Be trained by our dedicated team in Melbourne 2 weeks full time training for up to 2 persons.
Training & Operations
- Comprehensive Staff Training
Learn how to prepare drinks, deliver service, and run smooth operations. - Operations Playbook
Follow step-by-step guides for consistency and quality. - Hands-On Coaching
Area coaches guide you pre and post-launch.
Marketing & Growth
- Launch Campaigns
Promotional support to drive your first wave of customers. - Ongoing Marketing
Social, seasonal and local strategies to keep you top-of-mind. - Brand Collaborations
Benefit from Gotcha’s national marketing and high-profile collabs.
Upfront investment
- Franchise fee: Starting with $50,000
- Site/fit-out fee: It will be turnkey cost between $150,000 to $300,000
- Other: Equipment, design, permits
Ongoing fees
- Royalty: 6%
- Administration or management fee: N/A
- Marketing fees: 2%
- Other: IT support fees/ loyalty app/ POS
At the end of the Franchise Agreement
- Transfer fee: $15K or 6% business sales, whichever is higher
Samuel Tan
General Manager
Llewelyn Griffiths
Area Coach
Mannie Yang
Senior Marketing Executive
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