City Cave
City Cave
Interested in this brand? Enquire
Wellness franchises
Business established:
Total business units:

Are you ready to be part of the world’s fastest-growing wellness franchise? We’re on the lookout for passionate franchise partners who want to create a wellness haven in their community.

Our franchise system centres around a blend of transformative experiences through a combination of float therapy (using sensory deprivation to achieve deep relaxation), infrared saunas (detoxifying the body using heat and light) and massages (relieving tired muscles). This has created a following of loyal clients who are intent on unplugging, unwinding and unlocking their health and wellbeing goals.

City Cave, established in 2016, has swiftly expanded to over 70 centres, with several more in development, all set to open their doors in 2024. The brand’s founders, Tim Butters and Jeremy Hassell, ventured into franchising in 2018 after their own profound experiences with float therapy. Since then, City Cave Float & Wellness Centre has rapidly evolved into one of Australia’s most swiftly growing franchise systems.

To become a successful City Cave franchise owner, no prior experience is necessary. What we seek are individuals with a fervour for enhancing the health and wellness of their communities, individuals who resonate with our core values. Everything we do is rooted in the principles of Abundance, Collaboration, Balance, and Empathy.

The City Cave franchise model caters to owner-operators and engaged investor-operators.

Why Us

What We Offer
City Cave offers premium experiences that are accessible to everyone, focusing on relaxation and rejuvenation. The unique features include float therapy in rooms (not pods), personalised saunas, and massages in luxurious rooms.

Our People
In our pursuit of driving the success of our Australian-made wellness brand, we share common values: Empathy, Abundance, Balance and Collaboration. These principles shape our brand identity and underscore our commitment to delivering exceptional experiences to our guests. City Cave isn’t just a franchise, it’s a family!

Our Systems & Processes
By joining our franchise, you can confidently step into an established framework, allowing you to concentrate on growing your business. Our tried-and-tested systems are in place to support your success, ensuring that your journey with us is built on a foundation of expertise and reliability.

With expansion plans unfolding across Australia, we’re eager to meet individuals who share our passion for introducing a wellness sanctuary to their community. Don’t miss the chance to join the wellness revolution with City Cave!

Read more

Marketing Support:

City Cave provides a comprehensive national marketing strategy along with full support for your local digital marketing and online management platform, ensuring your Cave’s success.

Training and Support

We’re dedicated to equipping our franchise partners for success. Our training and induction program includes:

  • Instructor-led one-week classroom training
  • In-centre practical one-on-one training
  • Access to over 20 hours of City Cave online courses
  • Ongoing support and access to experienced business coaches
  • Monthly benchmark reporting
  • Regular small group network meetings
  • Annual City Cave conference

Upfront investment

  • Franchise fee: Approximately $650,000 -$750,000
  • Site/fit-out fee: To be discussed, please enquire
  • Other: N/A

Ongoing fees

  • Royalty: POA
  • Administration or management fee: POA
  • Marketing fees: POA
  • Other: N/A

At the end of the Franchise Agreement

  • Transfer fee: POA

team image

Kellie Cranch

Head of Development
team image

Shanlee Orr

Franchise Recruitment Specialist

Latest articles on City Cave

View All

City Cave businesses for sale