Burger Urge
Burger Urge
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- Industry:
- Fastfood franchises
- Business established:
- 2007
- Total business units:
- There are 30+ locations & growing fast
Burger Urge isn’t just another fast-food chain—we’re rewriting the rulebook. No shortcuts. No corporate fluff. No McNothing. Just bold, high-quality food with an anti-establishment edge.
Born from a small Brisbane kitchen, we built our brand on fresh, real ingredients—baking our own bread, hand-cutting chips, and crafting sauces from scratch. We refused to follow the fast-food playbook, and our customers noticed. We’ve become a powerhouse in the industry, delivering premium, high-quality burgers with speed and convenience—dine-in, takeaway, or delivered straight to your door.
Burger Urge franchisees are the heartbeat of our brand—leaders, innovators, and business-savvy operators, many already multi-store owners. They thrive in fast-paced environments, take pride in their teams, and are committed to delivering exceptional food and service. Their success is our success, which is why we focus on building strong, lasting partnerships with those who share our passion for doing things differently. Enquire for more info.
We’re not just building burger restaurants—we’re building a movement. A challenge to the industry. A commitment to real food, bold flavours, and genuine hospitality. If you’re ready to shake up the status quo, grow a thriving business, and be part of something bigger, let’s talk.
Why Burger Urge?
- Leaders in a huge industry – Australian food retail is a $23 Billion industry, with burgers taking up 40%.
- Proven & Profitable Business Model – 18 years of continuous success with strong financial returns.
- Fast ROI – Most franchisees achieve return on investment in three years or less.
- #1 in Gourmet Burgers – Premium, high-demand offering with a cult-like following.
- Rapid Growth – 30+ locations and expanding fast – be part of the momentum.
- Unrivalled Support & Training – Comprehensive onboarding and ongoing coaching.
- Smart Tech for Higher Profits – Cutting-edge systems for operational efficiency.
- Rock-Solid Supply Chain – Premium ingredients with no disruptions.
- Invest in a Winning Brand – Join a strong, established, and award-winning national brand.
Franchisee requirements:
We want passionate, driven individuals eager to build a thriving business.
- Strong leadership and work ethic.
- Passion for great food and service.
- Ability to thrive in a fast-paced hospitality environment.
- Commitment to following proven systems and processes.
- Strong connection with your local community.
Prior hospitality experience or business ownership is great, but not essential – attitude and dedication are what matter most.
Testimonials
“In just a few years, we’ve built a business doing $10M+ with Burger Urge. Strong sales, a growing team, and real long-term success—this is a franchise worth investing in.”
– Tom Whyte & Family, Burger Urge Franchisees
“Our first store exceeded all expectations—strong sales, a great team, and a thriving business. Paying it off in full was a huge milestone, and now we’re opening our second. For anyone considering a franchise with real long-term potential, this is it!”
– Greg & Nicole Dean, Burger Urge Franchisees
“Owning a Burger Urge franchise has been an incredible business move. Both our Burger Urge locations have outperformed expectations, and the financial success has made the journey more than worthwhile. If you’re looking for a franchise with real growth potential, this is it!”
– Adam & Phoebe Gardiner, Burger Urge Franchisees
Franchises for sale
6
Length of agreement
10 years
Initial investment starts at
$600,000
At Burger Urge, we don’t just hand you a business—we equip you with the tools, training, and ongoing support to ensure you succeed. From an intensive training program to hands-on operational guidance, we’re with you every step of the way.
Comprehensive Training & Launch Support
- Before opening, franchisees complete 8 weeks of in-venue training, covering everything from operations and finance to marketing and team management.
- Our Property Team helps you secure prime locations, negotiate deals, and oversee the fit-out process for a seamless store launch.
- We plan high-impact grand openings, ensuring your launch is unforgettable and sets you up for success from day one.
Ongoing Support & Business Growth
- Operations Team – Dedicated specialists provide ongoing coaching, performance benchmarking, and supply chain support to optimise your business.
- Marketing & Branding – National campaigns, in-store promotions, and bold, creative strategies drive brand loyalty and keep customers coming back.
- HR & Recruitment – Guidance on hiring, training, and managing a high-performing team to deliver top-tier hospitality.
- Technology-Driven Efficiency – Our cutting-edge systems streamline ordering, staffing, and business management, making operations smoother and more profitable.
A Team Behind You
From day one, you’ll have an entire HQ team of industry experts supporting your growth. Whether it’s helping you refine operations, launch new marketing initiatives, or develop innovative menu items, we’re committed to ensuring every Burger Urge franchise thrives.
With Burger Urge, you’re in business for yourself—but never by yourself.
Upfront investment
- Franchise fee: $50,000
- Site/fit-out fee: From $600K
- Other: N/A
Ongoing fees
- Royalty: 7%
- Administration or management fee: N/A
- Marketing fees: 3%
- Other: N/A
At the end of the Franchise Agreement
- Transfer fee: N/A
Veronica Gravolin
Franchise Development Manager
