Pizza Hut turns digital

Sarah Stowe

Franchise brand Pizza Hut Australia is to launch an iPhone application and 3G mobile phone ordering service within the coming months following success in the US where there were 150,000 downloads in 30 days.

Pizza Hut Australia marketing director Valerie Kubizniak said ñThereÍs an appetite for the Pizza Hut app here and weÍre thrilled to be bringing this to Australian pizza lovers.

Kubizniak added Pizza HutÍs soon-to-arrive 3G mobile phone ordering service was another major digital investment for the company that would change the way people ordered their food.

ñWe have some brilliant new digital innovations to talk about in the coming months _ itÍs an exciting time,î she said.