After an experienced photography business? Viva Photography may just be the right fit.

Viva Photography specialises in wedding and portrait photography services with more than 20 years of experience.

Vittorio Natoli, CEO and founder, says the major strengths of the model are the values, system, training and brand. In his view, there is a clear approach to how Viva franchisees work and the way they shoot.

This involves a level of creativity that is strictly between the photographer and the client, so that images can be created individually and uniquely to suit the client’s personal requirements. The Viva Photography model allows team members to add their own individuality and client personalities to all image making.

Franchisees are provided designated territories and are reliant on referrals and local area marketing for business.

“We have territory mapping data analysis of areas,” says Natoli.

He stresses the importance of commitment to working hard in the business.

“Franchisees are buying a business that they are going to have to run even though there is a system,” he says.

Franchise buyers will require a computer, camera and software to run the business. Whilst software must be purchases, a computer and camera can be rented.

The initial investment of a Viva Photography franchise is $60,000 inclusive of training, systems, brand, setting up store and equipment lease. Franchisees need to train three full time staff, taking the investment to $250,000. Terms are five years with two subsequent options to renew.

Natoli’s advice for buyers interested in the photography industry is to partner with a brand that already has a good reputation, work in the business before becoming a franchisee to get a feel for it, and speak other franchisees about how well they achieved.

Ideal franchisees love working with people, and have a business background or in marketing and management.

Like the sound of a leisure and entertainment franchise? Find out more about the category.