four travel brands franchises

4 travel brands you didn’t know were franchises

Sarah Stowe

We all recognise the franchises among fast food chains and landscaping firms. But what about the travel and accommodation business?

Here are four brands you might be surprised to learn are franchised.

Big4

Big4 franchisees own and operate their businesses. They operate as a marketing cooperative and all Big4 holiday parks leverage the power of the national brand.

Franchisees are able to boost the day rates they receive, and lift their profits. The brand claims 75 per cent prompted awareness.

The business has longevity – it all started in 1979 when four caravan park owners from Ballarat combined forces.

Quest Apartments

Quest has more than 170 properties across Australia, New Zealand, the UK and Fiji.

The business partnered with Singapore-based The Ascott Limited so it is now part of one of the world’s leading serviced residence networks.

Quest is used by more than 80 per cent of Australia’s top 500 companies and has CBD, suburban and regional presence across the country.

In 2019, the brand was the first Australian franchise system to receive a 5-star rating on the Australian Franchise Rating Scale. This independent rating is a reflection of the firm’s capacity to measure, monitor and support a high level of performance at an individual unit level.

Choice Hotels

Choice Hotels Asia-Pac is the largest hotel franchise in the Asia Pacific region. Hoteliers in the group benefit from boosted online bookings, a strong loyalty program and high performing revenue averages.

Choice holds five brands in its portfolio: Ascend Hotel Collection, Clarion, Quality, Comfort
and Econo Lodge.

Redspot

Redspot and Enterprise car rental systems have been proven, and finely tuned over time.

Franchisees receive local and international sales support, and have access to the airport markets within a given territory.

There is help in selecting the right premises, rental counter staff, and the rental car fleet