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The Franchise Council of Australia Franchise Directory

Backed by RBI, the world's largest B2B publisher, Catch is an online company and its leaders collectively have more than 50 years online experience. Catch's prime focus is managing online directories and is perfectly placed to develop the FCA directory and assist franchise businesses acquire franchisees and make contact with franchise professionals.

Who are Catch?

Catch is a Pure Play online business that is backed by Reed Business Information, the worlds largest Business to Business Publisher. Catch has a management team with over 50 years of online experience between them, its core business is operating and promoting online directories and is therefore ideally positioned to manage the FCA directory and help franchise systems recruit franchisees and find suppliers.

What can you expect?

Qualified business leads and a favourable return on marketing expenditure. The FCA directory has rapidly become a gateway to Australia's biggest pool of prospective franchisees to give franchisors a very efficient way to make contact with future franchisees.

• 78,000 people visit and used the directory
• 350,000 individual pages read
• 3,600 solid direct email responses delivered to franchisors
• 25,000 visits to advertised franchise business' web sites

How can I promote my Business on the directory?

The FCA directory is open to FCA members as well as non-members to provide directory visitors with the broadest franchise directory in Australia. The directory will include franchise businesses in addition to professional consultant/supplier listings. FCA members can benefit from discounted advertising rates. Those free listings with FCA members will have a higher placement than free listings from non-members.

• Australia's largest franchise business and supplier information bank
• Links on the home page to advertise your business or service as a featured name
• Free basic listings for franchise businesses and advisory/supplier bodies
• Free submission and advertising of advertorial material published in the directory
• Value for money promotional opportunities such as enhanced listings, category leader listings, banner advertising as well as targeted email marketing
• The ability to measure number of listing reads, web referrals and leads
• A team of search engine optimisation experts who will drive your franchise business or franchise service to the top of search engine rankings

How can I measure the performance of my Advertising?

It's important that you're able to measure the effectiveness of your advertising spend.

That's why all advertisers will receive a detailed Monthly Advertising Activity Report as part of working with FranchiseBusiness.

To understand more about what information is contained within these reports, how to interpret and use this information download the your activity report explained pdf .

How can I get involved?

• FCA Member List
• About FCA